The Mission of the STM Publisher: McGraw-Hill

According to the McGraw-Hill website (viewed February 13, 2007), the Mission of McGraw-Hill is:

Our mission is to provide essential information and insight that helps individuals, markets and societies perform to their potential.

We achieve growth by:
1. Purpose
Being essential to markets - influencing, transforming and expanding them.

2. Strategic Intent
Focusing on content, services, and being a solutions provider.

3. Balanced Portfolio

4. Financial Performance

5. Shareholder Return

McGraw-Hill is one of the signatories of the Brussells Declaration on STM Publishing, which declares it self-evident that The mission of publishers is to maximise the dissemination of knowledge through economically self-sustaining business models..

McGraw-Hill, if this is self-evident - why is disseminating knowledge not mentioned in your own mission statement? Or, based on your own Mission Statement - why is there no mention of balancing portfolios, financial performance, or shareholder return in the Brussells declaration?

For details and links to the Brussells Declaration, see Open Access News.


This post reflects my personal opinion only and does not represent the opinions or policy of the BC Electronic Library Network or the Simon Fraser University Library.